“Let’s Go Brandon” is a phrase that became popular in the United States in late 2021. It originated from a NASCAR race on October 2, 2021, where driver Brandon Brown was being interviewed after his victory at Talladega Superspeedway. During the interview, the crowd was chanting “F*** Joe Biden,” a chant that had been gaining traction at various events as a form of protest against President Joe Biden. The NBC reporter conducting the interview either misheard or chose to reinterpret the chant, suggesting that the crowd was saying “Let’s Go Brandon” in support of the driver.
The phrase quickly became a euphemism and a meme, used by critics of President Biden as a way to express their disapproval without using explicit language. It has since appeared on merchandise, social media, and even been referenced by public figures and politicians.